Large size cororations - Project Management & Business Development

Schweppes tonic water & Xereta expansion project

Cadbury Schweppes and Xereta Ltd identified a great opportunity to enter in the Brazilian market, the third largest market for soft drinks in the world, and mainly dominated by Coca-Cola, with fruity drinks and tonic water.

Cria's consulting team was hired to design the growth strategy of these companies, manage the industrial building expansion, and to leverage financing.

The successful implementation of these companies' business plans gave them the necessary foundation to boost rapid growth in this very competitive market.

Today, Xereta, a Brazilian corporation, exports its products to several countries around the globe and has grown exponentially in the Brazilian market.

Schweppes, after its successful launch of the most popular tonic water in Brazil, has expanded its operations in many different directions.